IN THIS MOMENT Premiere ‘Whore’ Lyric Video

Hot Flashes

Posted on Wednesday, October 09, 2013 at 18:27:52 EST

"I am so proud and excited for the world to hear 'Whore'," says IN THIS MOMENT frontwoman Maria Brink of her band's latest single. "The message behind this song is taking back control. It is about taking the power from a disgusting and degrading word and turning it back around on the accuser. It's about self-empowerment, love and liberation. This is an honest and raw movement that needs to be heard."

‘Whore’ is skyrocketing at radio, where the track jumped from 32 to 28 on the Active Rock charts this week - and now fans can experience the song with a visual as provocative as the song itself. In This Moment has premiered the official lyric video for ‘Whore’ which can be viewed below:

'Whore' is from the band’s latest Century Records release Blood. The album was released in August of 2012 where it debuted at #15 on the Billboard Top 200 selling over 20,000 copies the first week. Blood marks the band’s highest chart debut of their career. It is important for the band to create a message that conveys the true intent behind the use of the word 'Whore'. Singer Maria Brink created the term Women Honoring One another Rising Eternally to give new meaning away from the derogatory connotation of the word.

The imagery the band has created around the release of 'Whore' is just as provocative as the word itself, yet all goes back to the important message the band has created. Singer Maria Brink explains, “I decided to pose nude for the visual art for ‘Whore’ to evoke a raw vulnerable emotion. The word Whore written down my back, and the dunce cap symbolize me placing myself on the stake for those who are suffering and I can only hope to encourage at least one person to find the self worth and love they deserve to transcend out of a painful situation into a beautiful one. It is about finding our power and taking a stand. We are resilient beings and need to realize our incredible strengths. I will not bow down to others perceptions of me; I will only rise in the name of art, love and music. “

Guitarist Chris Howorth adds, “One of the best things about the song ‘Whore’ is all the feelings and thoughts that the word alone provokes and that's great but at the end of the day it's just a word, the only power it really has is the power that we give it. It's really just about taking the power back from the word, and when you get past all the controversy of the word you have a bombastic rock and roll song with crushing guitars and huge drums that will have you screaming whore at the top of your lungs! Listen with your heart!”

In This Moment are returning to headline status this Fall hitting the road on the first-ever HELLPOP Tour. The tour will also feature MOTIONLESS IN WHITE, KYNG and ALL HAIL THE YETI, in support. The tour kicks off October 24th in Tempe, AZ at the Marquee and runs through November 27th when it wraps up at Club Nokia in Los Angeles, CA. The 25 city trek will make stops in Houston, TX, Orlando, FL, Atlanta, GA and Salt Lake City, UT to name a few. In This Moment will also be playing a special Halloween show in Shreveport, LA on October 31st which will be a spectacle not to be missed. The band recently created a teaser video for HellPop which can be seen below. Tickets for all shows are currently on-sale.

Hellpop tour dates:

24 – Tempe, AZ – The Marquee
25 – Albuquerque, NM – Sunshine Theater
26 – Lubbock, TX – Lonestar Amphitheater
29 – Houston, TX – Warehouse Live
30 – Abilene, TX – The Lucky Mule
31 – Shreveport, LA – Margaritaville Resort Casino (A Halloween Evening With)

3 – Orlando, FL – Club at Firestone
5 – Jacksonville, FL – Brewsters Megaplex
6 – Atlanta, GA – The Masquerade
8 – Stroudsburg, PA – Sherman Theater
9 – Clifton Park, NY – Upstate Concert Hall
11 – Boston, MA – Boston, MA
13 – Niagara Falls, NY – Rapids Theatre
17 – La Crosse, WI – La Crosse Center Arena
20 – Omaha, NE – Sokol Auditorium
22 – Salt Lake City, UT – In The Venue
23 – Boise, ID – Knitting Factory
24 – Reno, NV – Knitting Factory
26 – San Francisco, CA – The Regency Ballroom
27 – Los Angeles, CA – Club Nokia LA

In This Moment is Maria Brink (vocals), Chris Howorth (lead guitar), Travis Johnson (bass), Randy Weitzel (rhythm guitar) and Tom Hane (drums).

For more details visit