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JOLLY Reveal “Moving” Video ‘As Heard On Tape’

Hot Flashes

Posted on Wednesday, July 31, 2013 at 16:24:37 EST

This year so far, JOLLY have not only released the second part of The Audio Guide To Happiness, they've also toured Europe and the US with Polish progressive legends RIVERSIDE and released two music videos. Now the band has revealed the moving new video for the beautiful track 'As Heard On Tape'.



The band had this to say about the video: "When you're going through hell, keep going." -Winston Churchill “Sometimes the only way to deal with true pain is to just feel it head on. At the height of the Hurricane Sandy Disaster, David Roya, the father of Jolly drummer/producer Louis Abramson, decided to walk to the beach for the sole purpose of letting his pain take him over. This was a particularly hard time for David, living for months in what seemed like a post-apocalyptic world, with no power, limited food, cloudy polluted air, and all the time in the world to think. Beyond the immediate trauma of the disaster, he now began to face his own mortality and feel the repressed pain of his entire life.

David walked to the beach, and spent about an hour crying, laughing, screaming, and just running through all the emotions that arose. When he was finished, he felt a surge of relief, and energy. When he returned back home, Jolly was over finishing up a day of filming the video for ‘Dust Nation Bleak’, and discussing ideas for further videos. David came bursting into the room and began to tell Jolly all about his experience on the beach and how profound it was. He was oozing with excitement and elation.

After he left, bassist Anthony Rondinone turned to the rest of the band and said ‘this should be a music video..’ Soon after, Louis approached his father about the possibility of filming him while he went through this intense catharsis. He said at first it might be strange, but eventually he would be able to forget the camera was there. So off they went, father and son, to the dismal desolate beach, and there began a rather strange and beautiful experience. While trying to get artistic camera angles, Louis is simultaneously experiencing his father get completely overtaken by his emotions. This was a completely new experience for him, as his father had always proved to be a "tough" guy. What may seem like a crazy man ranting on the beach is actually something quite beautiful, profound, and totally real. At the darkest time in a man’s life, he was courageous enough to feel his emotions, and let the world see him in his most raw and vulnerable state. And you are witnessing this all through the eyes of his son. Jolly loves you.”



The band also recently announced two dates in the US with label-mates SPOCK'S BEARD and SOUND OF CONTACT, as well as two shows with THE WINERY DOGS.

Dates below:

August
3 – New York, NY – BB King’s Blues Club and Grill*
7 – Newton, NJ – Newton Theater*
21 – Los Angeles, CA – Whisky A Go-Go**
22 – San Diego, CA – Brick by Brick**

September
7 – New York, NY – The Studio at Webster Hall***
8 – Syracuse, NY – The Lost Horizon***
9 – Dunellen, NJ – Roxy and Duke’s***

*with The Winery Dogs
**with Spock’s Beard and Sound Of Contact
***with Sound Of Contact

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