In all, Hyundai says it’s purchased 2.5 minutes of advertising time on Sunday night. That time includes two 30-second in-game spots during the first and second quarters, a 30-second spot during the pre-game show, and a flagship advertisement–a 60-second spot that airs just before kickoff. It’s estimated that 30 seconds of advertising will cost up to $3.8 million, so Hyundai’s total haul cost the automaker somewhere in the neighborhood of $9.5 million in airtime fees alone.
Check out the first three ads below:
