The video follows the recent release of a 'Hollow' lyric clip that was created by fans and comprised of images submitted through Instagram.
Set for a spring 2013 release, Alice In Chains’ upcoming album was recorded in Los Angeles with producer Nick Raskulinecz (FOO FIGHTERS, DEFTONES), who also produced the band’s hugely successful 2009 release Black Gives Way To Blue. That album entered Billboard's Top 200 at No. 5, sold over one million copies, spawned two No. 1 hit singles ('Check My Brain' and 'Your Decision') and a third ('Lesson Learned') that went top 10, earned two Grammy nominations and saw the band (vocalist/guitarist Jerry Cantrell, vocalist/guitarist William DuVall, drummer Sean Kinney and bassist Mike Inez) headlining a sold-out international tour that wrapped at Madison Square Garden in New York City.