The director's cut of the first ever TV commercial for High River Sauces, featuring Caffery and Tears Of The Sun Hot Sauce, can be seen below:
Caffery recently checked in with the following update: "Coming this November from High River Sauces, my second ever commercial hot sauce The Grapes Of Wrath. Me and Steve (Seabury) are really excited about this one. It's a bit hotter than Tears Of The Sun but not extremely hot. I'm not into the pain factor; it's too easy to make something just hot. It is a limited edition for the holidays...once it's gone it won't be back 'til next year! Final label art will be posted soon!"
In a recent interview, Caffery discussed his venture into the world of hot sauce. An excerpt from the story is available below:
Caffery, who only has small windows of time to take care of hot sauce business due to a rigorous touring schedule, credits Seabury for turning Tears Of The Sun into a talked-about product. At press time it was only available in the US due to high (therefore prohibitive) international shipping costs, but Seabury confirmed that he’s looking for ways to service the worldwide market. He has also launched the new Top Fuel Verde Sauce in collaboration with RATT frontman Stephen Pearcy and Food Network chef Chris Santos.
“Steve’s a real go-getter,” he warns. “Just watch, he’s going to do something huge with this company. He’s extremely motivated, and I’m so proud of what this dude has done with it. He’s taken something that was just an idea and ran with it. He had a High River Sauces party in New Jersey a while ago and it was crazy to see the buzz he has going. He’s got a lot of good things going on, and the foodie world is a booming little business.”
“People need to eat,” Caffery adds, “and the advantage it has over the music industry is that if somebody likes your hot sauce and they finish it, they’ll go any buy another one. You can’t download hot sauce (laughs).”
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For information on Tears Of The Sun hot sauce and High River Sauces, click here.