NEWS

KISS - Gene Simmons Crafting New Beer

Rock Hard

Posted on Friday, September 07, 2012 at 18:51:47 EST

According to Latimes.com, Gene Simmons is bringing his growing beer empire to downtown Los Angeles, at least for a week. The KISS leader, with celebrity chef Wolfgang Puck and restaurant impresario Michael Zislis, will stage a seven-day Octoberfest celebration at downtown's L.A. Live.

Full details about what beer will be available hasn't been made public yet, but Simmons is no stranger to craft beer. He's a partner in the budding Rock & Brews chain, which has its flagship location in El Segundo.



In an interview about his beer ambitions with Pop & Hiss, Simmons dodged a question about L.A.'s fast-rising craft beer scene and instead said he simply favors customer choice.

American beer drinkers also can't sample the Kiss-branded Destroyer lager, which is brewed in Sweden and has limited availability outside the country.

Read more at Latimes.com.









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