The video is set in a southern-style church community, with the band performing in front of a captivated congregation, while a young woman is marched towards a river to be baptised. 'Keep On Swinging' is due to be released in late August.
Guitarist Scott Holiday comments: "Churches, people feelin' the spirit, and a handful of snakes! That's a little taste of the new video - the first from our new record, Head Down. The song? 'Keep On Swinging'. Directed by our buddy Greg Ephraim, who did 'Pressure and Time' and 'All Over the Road', this idea was an easy choice when we read his treatment. A little bit of southern baptist evangelical churchin' spirit and a big dose of rock 'n' roll. We actually had a bunch of people from the actual parish of the church we played in sitting in during the performance, and I think they were actually feeling the spirit! It was pretty far out... A really fun way to kick off the new album. People fainting in the aisles, Jay as a possessed preacher and, well, you never can go wrong with the serpent making an appearance in a rock 'n' roll video."
More shots from the video shoot can be found at this location.
Rival Sons recently confirmed dates for a European headlining tour, which kicks off on September 21st with nine shows in the UK, before moving on to continental Europe.
21 - Brighton, UK - Concorde 2
22 - Bristol, UK - Thekla
23 - Nottingham, UK - Rescue Rooms
24 - Sheffield, UK - Corporation
26 - Newcastle, UK - Academy 2
27 - Glasgow, UK - Garage
28 - Manchester, UK - Ritz
29 - Wolverhampton, UK - Wulfrun Hall
1 - London, UK - Electric Ballroom
2 - Antwerp, Belgium - Trix
3 - Amsterdam, Netherlands - Melkweg
4 - Frankfurt, Germany - Zoom
5 - Berlin, Germany - Postbahnhof
7 - Warsaw, Poland - Hydrozagadka
8 - Vilnius, Lithuania - New York Club
9 - Tallin, Estonia - Rock Cafe
11 - Helsinki, Finland - Club Circus
12 - Tampere, Finland - Pakkaguane Club
13 - Oulu, Finland - Club Teatria
15 - Stockholm Sweden - Tyrol
16 - Oslo, Norway - Rockefeller
17 - Stavanger, Norway - Folken
18 - Bergen, Norway - Hulen
20 - Gothenburg, Sweden - Pustervik
21 - Copenhagen, Denmark - Vega
22 - Hamburg, Germany - Knust
23 - Munich, Germany - 59:1
24 - Vienna, Austria - B72
26 - Bern, Switzerland - Bierhubeli
27 - Milan, Italy - Magazzini Generali
28 - Zurich, Switzerland - Plaza
29 - Paris, France - Nouveau Casino
Rival Sons will release their brand new studio, Head Down, on September 17th worldwide via Earache Records. A North American release will follow in November (exact date TBA).
The follow-up to the band's 2011 breakthrough album, Pressure & Time, was recorded in Nashville, Tennessee with Grammy-nominated producer Dave Cobb (JAMIE JOHNSON, SHOOTER JENNINGS) and Grammy-wining engineer Vance Powell (JACK WHITE, THE WHITE STRIPES, KINGS OF LEON).
The artwork for Head Down was created by Jason Holley (JOSH RITTER, RAY LAMONTAGNE). Check it out below:
Head Down tracklisting:
'Keep On Swinging'
'You Want To'
'Until the Sun Comes'
'Run From Revelation'
'All The Way'
'Manifest Destiny Pt. 1'
'Manifest Destiny Pt. 2'
Check out an audio preview below: