The event is the brainchild of Peter Cook, a former manager who who published the book Punk Rock People Management, a guide to "hiring, inspiring and firing staff", and now lectures on the parallel lessons between business and music. "Procurement managers are not known for throwing televisions out of windows or for their creativity," said Cook, an MBA graduate whose textbook Sex, Leadership and Rock'n'Roll was acclaimed by business professors.
"What we're teaching them is about balancing the need for order and structure with a little bit of creative spark which gives them the edge over their competitors."
Tormé, who joined Osbourne's band in 1982, said: "I have worked with a fair mix of Class A rock stars. The music business is a great teacher of life skills such as negotiating, marketing, teamwork, high performance and so on, both how to do them well and occasionally the dark side of the force. Big companies are far more complex, although it's not as different as you would think."
Read more at Independent.co.uk