PopEater.com's Mike Hess reports:

POISON frontman and rock 'n' roll-turned-reality superstar BRET MICHAELS is going prime time, throwing the brakes on his Rock Of Love bus and jumping into Donald Trump's boardroom for the new season of Celebrity Apprentice.

Bret stopped by the PopEater offices to chat about his new show, and how nobody took him seriously... until he won the first challenge.

"They're like, 'This guy can drink, be on stage with pyro and suck face. I don't think he's going to bring much to our business group.' I like to think that I have hopefully proven some of that wrong. I think a few people totally underestimated me," Bret told PopEater.

Check out interview and performance footage at this location.