Examiner.com is reporting:

Gene Simmons is giving KISS fans something he always wanted as a teen – face time with their favorite rock star.

The bassist, vocalist and self proclaimed Demon will meet and greet fans who purchase his new axe bass guitar. The event takes place from 6-8 p.m. on November 30, at the Rock Star gallery in the Kierland Commons, Greenway Parkway and Scottsdale Road in Scottsdale, Arizona.. A Gene Simmons look-alike contest will be held from 4-6 p.m. that same Monday and is open to the public.

“Growing up I was never able to really connect with the Beatles in a personal way,” said Simmons, from Saskatoon, SK where he was performing. “If I liked one of their instruments, I just had to go off and buy it in a store. It was very impersonal. There was this gulf between the fan and the band. I wanted to make it personal for my fans. If you are buying something from me, I owe it to you to talk to you, take a picture and maybe kvetch a little.”

Read more here.